Why Business Content Writing Matters for Company Growth

The business writing industry doesn’t look the same as it did five years ago. But, if we’re being honest, what industry does? While AI and new SEO tactics have changed the structure of content writing, this field isn’t going anywhere. There’s a reason that the majority of Fortune 500 companies are investing more in content writing in 2025 than ever before – simply put, even now it still offers a winning ROI for driving business growth.

Content writing is alive and well – just with a few tweaks and changes to help rank in the era of search-generative experience. In this article, I’ll dive into exactly why content writing still matters for business growth, demonstrating how startups and enterprise clients alike can make the most of this tried-and-tested content marketing strategy.

Let’s dive right in.

What Is Business Content Writing?

Business content writing is a general term that describes any digital content published for or by a company. Businesses use this form of content writing to engage their audience, find new leads, enhance their brand visibility, and improve customer satisfaction. 

Business content writing can come in any form, spanning long-form articles, white papers, blog posts, marketing copy, and even social media posts. B2B content writing is slightly different from B2C content writing, but both focus on creating content that their respective target audiences will enjoy and interact with.

The Importance of Content Writing in Business

In an interview with over 360 industry-leading companies, the biggest change that could bring more success to content marketing was simply a bigger budget. This is hardly surprising, as the vast majority of companies see an extraordinarily high ROI from business content writing. 

A bigger budget, which 47% of B2B companies wanted for digital writing, translates to more leads, more clicks, and more future customers.

Source: Statista State of Content Marketing Report 2025.

The reason major companies continue investing in business writing is because it's a treasure trove of opportunities. Here are some of the top benefits of business content writing:

• Improve SEO and Visibility: At this stage in the game, we all know that effective SEO content writing drives ranking and enhances your brand’s visibility, so I’ll add something new. In our era of SGE, SEO ranking is not dead. By ranking well, you’re more likely to get into the featured snippet that AI search results offer. Even if this results in a zero-click search, customers still see your brand and come into contact with your content. Don’t underestimate the power of repeated exposure for building brand authority!

• Provide Educational Materials for Customers: One often-overlooked aspect of business writing is guide and tutorial content. Especially if you work in SaaS or a field that requires product demos, building an extensive knowledge hub of information for your customers that shares how to use your tools and leverage them best is a gold mine of content. Producing educational content is a win-win as you’ll improve your digital presence while also meeting your customer’s needs by providing useful content.

• Drives Long-Term ROI: Once you’ve written and published a B2B article, you’ve created a permanent digital asset that will live on, continually generating clicks for your business. While it might not rank on the first page of Google overnight, it’ll be there for the entire lifespan of your business – rising through the ranks, gathering clicks, and improving your search visibility. Due to this, business content writing services provide immense long-term ROI.

Whether you’re just launching a new company or are coming up on your twentieth year of operations, business writing is still going to go a go-to deployment.

Why Does a Business Need a Content Writer?

There’s a reason that business content writing services still come in as one of the top recurring investments for modern companies. 

No matter what industry you’re working in, a freelance content writer can help with:

• Advanced Industry Knowledge: Experienced content writers have years of work under their belts in your sector. Finding a writer that knows your industry can unlock useful insight, allow you to leverage their network of professional connections, and ensure that your business writing content is fresh, innovative, and offers an exciting take on the current industry dynamics.

• Seasoned SEO Advice and Guidance: A professional business writer knows how to write content that makes people stay on your site and makes search engines rank your articles. We’ve gone through so many distinct stages when it comes to SEO strategy, and with the arrival of SGE content optimization, there’s never been a better time to start working with someone that has a knack for SEO.

• Strategic Content Positioning: Working with a business writer allows you to bring a strategic partner on board. You’re not just getting an article or two each week, you’re getting someone that cares about your enterprise and wants you to succeed. With their knowledge of content development and structuring, they can help develop a comprehensive content marketing plan for the next few months.

• Faster, Higher-Quality Business Content: When your business hires a content writer, you ensure that every member of your team can go back to what they do best. If you had a few employees writing articles here and there, they now have all that time back to focus on ROI-driving activities while your writer takes over your content marketing strategy. 

Business writing services offer your company the ability to produce effective, ranking, and results-driven content in absolutely any niche or style.

Enterprise Business Writing: Why Top Companies Still Invest in Business Writing 

For the majority of businesses, it may seem that the major benefits of business writing appeal to newer companies or start-ups that are just reaching their initial stages of growth. After all, major companies will already have an established audience. They’ll also likely be raking in for their chosen niche already – so why invest in business writing services?

Over the past few years, I’ve delivered business content marketing campaigns to one of the Big Four tech companies and three Fortune 500 companies. These businesses, despite being industry titans, are still pouring more money into business writing than ever before. 

Here’s why.

Consistent Business Content Writing Siphons Customers from Competitors

Enterprise clients invest in business content writing because they know it's a central driver of growth – even at the highest level. When two industry titans exist in the same sector, they are constantly going back and forth. Customers deviate from one to the other based on which offers better services, capabilities, or solutions in that moment.

How exactly do you show your sector that you’re the best choice for them in that moment? The answer is – and will continue to be – business writing. Regularly posting article content for every single topic in your sector will constantly prove that you’re a seasoned veteran in this space. If a customer searches anything related to your industry, there you are – one or two spots above your competitors.

If you can continually demonstrate through effective search engine optimized business content that you’re more innovative, dynamic, and laborious in your content creation than your competitors, you can begin to siphon traffic away from them and over to your business. Even knocking a competitor down a few spots in the Google rankings as you soar up is an extremely powerful way of stealing their traffic and bringing in new leads to your company.

But don’t just take my word for it. There’s a reason that 85% of decision-makers in enterprise businesses are expanding their content marketing budgets again this year.

Expanding Your Digital Content Strategy Strengthens Customer Relationships

When you create and publish high-quality business writing, it doesn’t become a static post. Rather than just existing on your blog, one single piece of content can become numerous segments, tweets, syndicated content, and other posts to scatter across other social channels. 

Enterprise businesses will have large-scale multi-channel marketing streams that they regularly engage with. Think of business writing as a seed that then grows into a whole garden of opportunities. You start out with one article but then use this as the base of all your other social posts. 

Fortune 500 companies use this strategy to engage with customers on multiple platforms and also ensure that their content interacts with customers at different stages of the customer journey. Across every single point of interaction, you’ll have content ready – whether that’s the original blog or article, a white paper, a case study roundup, or a social media post. 

Repeated interaction is vital for business growth, and business writing is the catalyst that drives long-term results.

Business Content Writing Encourages Brand Advocacy and Loyalty

If you’ve repeatedly been there for a customer, whether that’s by providing excellent customer service or just by always having a useful guide for them to follow, you’re showing the world that you care. 

You understand what your audience is looking for and your business writing efforts ensure you always have content ready for them. If they need a guide on your platform, you’ve written 20. If they don’t understand a new industry trend, they know you’ll have written a long-form article breaking it down for them. Simply put, you’re the company to turn to – no matter the industry you’re in.

When you cover as many bases as possible, you always stay at the top of your customer’s mind and constantly remind them of positive associations with your business. Over time, you become the go-to company for a customer, improving their satisfaction with your business and enhancing loyalty. 

Why Content Writing is Important for Startups

While business writing is vital for enterprise business growth, it’s also pivotal for startups. If anything, startups have even more reasons to focus on content writing and disseminating content across the web, as they’re actively trying to expand their brand’s presence online.

No matter how phenomenal your vision is or how groundbreaking your new software could be, the world isn’t going to listen if they can’t find you. Business writing, creating an active blog, and investing in articles that will drive long-term growth are vital parts of initial startup growth marketing.

Over the past few years, I’ve worked with startups in the tech and HR fields to spearhead these campaigns. While extremely competitive, there’s a reason that everyone wants to engage with business writing – it’s proven time and time again that it works.

If your startup wants to:

• Build brand awareness

• Enhance its brand visibility

• Connect with new leads and fortify existing ones

• Establish credibility

• Tell your brand story to the world

• Improve your website validity

Then business writing – especially at scale – is for you.

How Has AI Changed Business Content Writing?

The vast majority of articles that discuss how AI has changed business content writing discuss it from a writing perspective. It’s true that an AI writer is faster than a human one. However, this is only a small portion of the story. Companies that have been using AI-generated content are already seeing below-average ranking results.

The graphic below from NeilPatel is a fantastic example of what I’m talking about.

Source: NeilPatel, Average Traffic of Posts: AI-Generated Business Writing vs Human-First Content Writing.

While AI writing is definitely faster – it lacks in any real quality that sets it apart from competitors.

Instead of just focusing on using AI tools for writing (which still isn’t up to scratch), I want to instead turn to how AI content writing has changed the SERP landscape. Most of the existing SEO strategies still work well, but here are a few differences that you should focus on:

• Business writing needs to include more machine-digestible content: think bullet points, short summaries, definitions, and structured formatting. Google is increasingly favoring content that it can rapidly digest and parse for its AI summaries.

• Content writing needs to harmonize with authority: It’s more important than ever to frame your business as a leader in its field. Google and AI SERPs respect authority, so make sure you build authoritativeness and trustworthiness. The full return of EAT in 2025, who would have thought!

• Don’t forget the fundamentals: Building your knowledge hub, finding link building opportunities, and developing a comprehensive SEO marketing plan to spearhead your content production is still a successful strategy, even in the SGE era. Don’t forget about the fundamentals during this turbulent time – but be ready to adapt to new strategies.

Business writing is certainly different post-AI… but it’s not a world apart, as initial estimates were suggesting. Human-written, character-filled, and useful content still wins out – every. single. time.

Final Thoughts on Business Writing-Driven Growth

Content marketing is here to stay. If you have a company that wants to build its digital presence and drive traffic, business writing is the tried-and-tested solution. Even as digital marketing teams grapple with SGE and other disruptive changes, content writing still lives on. After all, you’re still reading this post.

If you want to invest in a long-term, high-quality business article writing service with proven results, I’m always just a message away. I’d love to help your company break through to the first page and reach the audience it deserves.